The goal is for content to render differently depending on the device or screen size so that visitors have an optimal experience no matter how they access a website.
The primary benefit of responsive web design is that sites load quickly without any distortions, so users don’t need to manually resize anything to view content.
Mobile traffic is consistently increasing year after year. Therefore, providing an optimal experience on smaller devices is imperative to ensure business success.
Maintaining a separate mobile site requires additional testing and support. Spending less time on maintenance, most importantly, frees up time to focus on more critical things like marketing and content creation.
Making one responsive website costs considerably less than making a stand-alone mobile application in addition to a standard desktop website.
If a site isn’t optimized for smartphones and tablets, it will take more time to navigate. As a result you frustrate customers to a point of no return. Determine what elements are present depending on screen size to minimize loading time.